“If you are able to nurture a visitor’s interest and hold their focus over a range of pages, then they’re more likely to take action,” added Anna Kaine of ESM Inbound. The more pages a user views, the greater the chance that they’ll convert in some way.” “Pages per session is a big one for us because we use content to drive users into our conversion funnel. Quincy Smith of ESL Authority explained that pages per session is one of the most important metrics they measure. It can reveal issues with internal linking, conversion rate problems, lack of multimedia on the page, and more,” said William Taylor of MintResume.ĭallin Hatch of Womply added, “It’s one of the best proxies to gauge both the value of your content to visitors and the optimization of your site layout.” “It’s a fantastic way of understanding which pages are guiding users deeper into the website and which aren’t. “You can use the metric to reveal your most dedicated audience, and then tailor your output specifically for them.” “How many pages are visitors viewing in a session? Are the people viewing the most pages from a specific cohort?” asked Alex Vale of Attio. So the visitor didn’t bounce off the first page, what did they do next? How many more pages did they visit and engage with? The pages per session metric is, in effect, what comes right after bounce rate. Use this web analytics dashboard to visually monitor your bounce rate data in real-time.
“A high rate means that people are leaving the site immediately after landing on it, which is clearly a bad thing.” “With the adjusted bounce rate, the metric becomes much more meaningful,” Gunnars added. By changing the Google Analytics snippet and adding a ‘setTimeout’ command, you can tell Google to count a visitor as not having bounced if they’re still on your site after 15 seconds.”
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The last thing you want is for Google to stop sending you traffic because users are not finding what they need.”Īnd Kris Gunnars of Search Facts shared this pro tip: “I like to change the bounce rate calculation in Google Analytics to an ‘adjusted’ bounce rate. This could indicate something is broken and have a negative impact on your SEO and organic traffic rank. Weidert Group’s Kelly Wilhelme told us it’s most useful to look at bounce rate over time to find anomalies and changes, saying, “It’s important to look at the bounce rate for your site over time to make sure it’s not increasing.
no HTTPS, slow at loading or lack of social and trust signals).” A high bounce rate could also be down to the site’s appearance and lack of trust (e.g. “Ultimately you want your content to entice people into taking action, and if they aren’t then really what is the point.”Īs far as analyzing bounce rate data, Dan Rawley of Twinkl advised looking for pages with the highest bounce rate to tackle first, “Filtering pages by those with the highest bounce rate allows you to easily spot where people aren’t engaging with the site as expected and take action.”īeth Noll of Gift Observer recommends using 90% bounce rate as a benchmark, noting that overly high bounces “could be due to lack of guidance (call to action buttons) or that the website isn’t relevant to their search query. “It’s all well and good having high traffic to your site, but if the bounce rate is also high, your content isn’t engaging people enough to stick around,” Katherine Rowland of YourParkingSpace added. To better understand how your website performs in terms of traffic growth and conversions, we’ve made this plug-and-play dashboard that contains all the essential metrics for understanding how successful you are at optimizing different aspects of your website. It’s also a bit time-consuming to combine all the metrics you need in one view. If you want to track these in Google Analytics, you might find the visualizations limiting.
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